Musicians’ Union Monthly Report, New Series 3 (March 1930)
The vision of orchestras returning to cinemas arose when the Union recognised filmgoers’ continuing appetite (despite improvements in sound reproduction) for hearing live music as part of the programme. Kine-Variety revived Victorian music hall and vaudeville formulas, programming live orchestras and performers alongside talkie feature films. Unhappily, few Musicians’ Union writers recognised that in the Depression era this was exclusively a big-city phenomenon. Only in picture palaces were well-to-do audiences and holidaymakers paying the high prices for these top-class shows.