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Superimposition of the newly emblematic round over a couple walking in the snow invokes the nascent role of pharmaceuticals as protectors of marital cooperation

Superimposition of the newly emblematic round over a couple walking in the snow invokes the nascent role of pharmaceuticals as protectors of marital cooperation

Searle, facing imminent competition in the UK market, sought corporate synonymy with ‘the Pill’. “Conovid oral contraceptive. The responsible answer to a universal problem". Journal ad. [detail], Practitioner, January 1962. Searle / 'Conovid'. By kind permission of Pfizer. Courtesy of Julia Larden, and the Wellcome Library, London. Photography by J Borge 2014 CC BY 4.0