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Phase one of this campaign suggested that a housewife's hebdomadal domestic schedule could anchor the routine self-administration of oral contraceptives.

Phase one of this campaign suggested that a housewife's hebdomadal domestic schedule could anchor the routine self-administration of oral contraceptives.

In these alternate instalments, figure and ground are reversed; "Thursday's girl has a full calendar, but she has less need for a calendar since taking her Norlestrin 21-tablet course”. c.1967. Physician's circulars / Parke Davis, 'Norlestrin-21'. By kind permission of Pfizer. Courtesy of Julia Larden, and the Wellcome Library, London. Photography by J Borge 2014 CC BY 4.0