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Mrs Everywoman's "Passport to Freedom"

Mrs Everywoman's "Passport to Freedom"

Fanfare campaign announcing validation for the American brand ‘C-Quens 21’ in British trials. The modern British wife might now expect “freedom to plan her family as she chooses” but also “a very low incidence of depression and loss of libido”. 1969. Physician's circulars / Eli Lilly & Company, 'C-Quens'. With the kind cooperation of Eli Lilly. Courtesy of Julia Larden, and the Wellcome Library, London. Photography by J Borge 2014 CC BY 4.0