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Foreword by Anna Neagle, 'How to be a Good Hostess'

Foreword by Anna Neagle, 'How to be a Good Hostess', London: Spillers Flour Limited, c.1950. Kerry Group, plc.

London: Spillers Flour Limited, c.1950. Kerry Group, plc.

Possessing no other qualification than celebrity, popular British film actress Anna Neagle (1904-1986) helped to glamorise the act of baking on behalf of the Spiller’s flour brand. This foreword engages charismatic legitimation, being powerfully personalised in the form of a letter, beginning ‘How lovely to see you’ and ending with an autograph ‘Yours sincerely, Anna Neagle’. It bears comparison, therefore, with the graphic and textual techniques of the numerous film magazines of the era.