Cover, Illustration by Esme, Woman 'Week-End Book Number Two'
London: Odhams Press, 1949. Permission IPC Media, a Time Inc. Company.
Publisher Odhams Press used the same visual identity across genres and decades when it repurposed cover designs by illustrator Esme (Florence Olive Esme Eve) from The Woman Week-End Book numbers 1 and 2 (1949) for the Creda Housecraft Manual (1958). While the Woman Week-End Books are entertaining selections of short stories, and tips on beauty, housewifery, personal problems, cookery, knitting, and useful things to make’, the Creda Housecraft Manual promotes a household appliance brand forming an example therefore of the ‘advertising cookbooks’ genre.