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Cover, 'Betty Crocker’s Guide to Easy Entertaining: How to Have Guests - And Enjoy Them'

Cover, 'Betty Crocker’s Guide to Easy Entertaining: How to Have Guests - And Enjoy Them', New York: Golden Press, 1959. Illustrated by Peter Spier. Courtesy of General Mills Archives.

New York: Golden Press, 1959. Illustrated by Peter Spier. Courtesy of General Mills Archives.

Published advice is sometimes given by invented authors, such as Betty Crocker. This cover resembles needlepoint, a home craft typically applied to domestic soft furnishings and accessories. The imagery emphasises traditional home comforts: a red-roofed home set in landscaped garden with a white picket fence is framed with a cartouche showing a teapot, roast turkey, leg of ham, pink iced celebration cake, pineapple (symbol of welcome). The cover features Crocker’s ‘signature’, and a possessive title, exemplifying charismatic legitimisation.