Mr Pulman in the Artists' Department, British Cigarette Company, 1931
EP02-124. © 2013 Adrienne Livesey, Elaine Ryder and Irene Brien.
BCC’s designers at work. On the wall at the rear is a poster advertising ‘Jinbu’ – ‘Progress’ – cigarettes: two modern young women, smoking, ride a wheelbarrow. Just above them an aircraft can be glimpsed, climbing skywards. Tobacco advertising proved a powerful driving force in the development of a new urban Chinese visual culture. Ephgrave systematically photographed these talented, and now well-known, artists at work, and also documented the company’s modern printing and photographic machinery.