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Brighton Fuse

The AHRC has produced four short animations about the Brighton Fuse Report.

Brighton Fuse Report presents the findings of a two-year research project which has been mapping, and measuring Brighton’s creative, digital and IT (CDIT) cluster. The project focused on analysing the relationship between the arts and humanities and digital technology and on examining how these factors lead to innovation and business success.

The Brighton Fuse project is run by Wired Sussex, the University of Brighton, the University of Sussex and the Council of Industry & Higher Education. Brighton Fuse is funded by the Arts & Humanities Research Council.

The report is based on a survey of almost 500 firms from the Brighton and Hove area, and 77 interviews with local entrepreneurs. It provides a picture of recent developments in the creative economy, looking at how it is being transformed by the emergence of new digital technologies. The report describes the economic opportunities being generated by new digital technologies, the challenges firms face in exploiting them, and the business strategies that can help creative businesses grow and prosper.

The project coined the phrase ‘Superfused’ to describe businesses and individuals that match expertise in arts and humanities and CDIT capabilities. The animations examine different angles of the ‘Superfused’ theme, as follows:

Animation 1.) Brighton Fuse: overview animation

Animation 2.) Superfused Individuals – Asking, what makes someone superfused? What are their backgrounds? What unique skills and understanding do they bring?

Animation 3.) Superfused Businesses – Asking, what sets a superfused business apart from its counterparts, what does the business model look like?

Animation 4.) Superfused Clusters – Asking, how do superfused businesses and entrepreneurs collaborate? How does the cluster work?

To read the Brighton Fuse Report, please use the following link: http://www.brightonfuse.com/the-brighton-fuse-final-report/

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