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AHRC-research revealed at GREAT Festival in Shanghai

Date: 02/03/2015

Explorations of copyright in the digital age and lessons from the UK’s thriving creative and digital sectors are part of a unique international festival celebrating British business creativity and innovation in China.

The GREAT Festival of Creativity begins today at The Long Museum in Shanghai and is being officially opened by HRH The Duke of Cambridge. It will show UK innovation at its very best in sectors such as fashion, design, health, technology and entertainment, demonstrating that the UK is a world-class destination for trade, tourism, investment and education to generate jobs and growth.

Information and perfect copies are easily shared globally in the digital age. As ideas of copyright and IP are being challenged as never before, Professor Ian Hargreaves, Co-Director of REACT, one of the AHRC's Knowledge Exchange Hubs for the Creative Economy, and author of the UK government's latest copyright review, will consider what businesses and governments need to do. This event will coincide with the launch of the AHRC's Centre for Digital Copyright and IP Research in China at the University of Nottingham in Ningbo.

In another session, lessons from the AHRC-funded Brighton Fuse reports will be considered far from Brighton's famous pebbly beach. The first in-depth report into Brighton's creative-digital-IT businesses found that companies which ‘fuse’ arts and humanities, design and technology perform better than their counterparts. Recent follow up work revealed the crucial role of freelancers in the creative world, and uncovered the many positive aspects which allow freelance workers to fuel Britain's prosperity. The GREAT session will look at why it is that the UK seems so good at developing successful clusters in the Creative Economy.

There will also be a fringe meeting spotlighting the achievements of the AHRC's Knowledge Exchange Hubs, engaging with potential Chinese partners for their work.

The AHRC-funded “Picturing China” exhibition will also appear. This is the result of a project led by Professor Robert Bickers (University of Bristol) which archived and disseminated many photographic images of modern China held in public and private collections overseas, often those of the numerous foreigners who lived in China. These are of enormous interest in China given that the photographic record was depleted during the country's turbulent twentieth-century history. Among the images on display will be photographs taken in Shanghai by Jack Ephrave, an apprentice in printing in the 1920s and 1930s.

Professor Rick Rylance, CEO of the AHRC, who is attending the Festival said:

The AHRC has been working steadily to develop strong relationships in China over several years and to develop research partnerships and opportunities. Our skills and abilities are much in demand and the GREAT Festival presents a fine opportunity to showcase some of our work and the important role the arts and humanities have in the global knowledge economy. Bringing the ‘Picturing China’ photographs back to Shanghai celebrates a spirit of cultural exchange based on historic links and archival research so crucial to Britain's modern-day creative economy.

Find out more about the AHRC's research links with China in a short film.

Find out more about the GREAT Festival of Creativity website

For further information contact Alex Pryce (AHRC) on 01793 41 6025 or a.pryce@ahrc.ac.uk

Notes to Editors

  • The Arts and Humanities Research Council (AHRC) funds world-class research in a wide range of subjects: ancient history, modern dance, archaeology, digital content, philosophy, English literature, design, the creative and performing arts, and many more. Each year the AHRC spends approximately £98m to fund research and postgraduate training often in collaboration with partners. The quality and range of research supported by this investment of publicfundsprovide considerable economic, social and cultural benefits to the UK. For further information on the AHRC, please go to: www.ahrc.ac.uk
  • The GREAT Britain campaign is the Government's most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK.
  • The GREAT Festival of Creativity is being delivered in partnership with private sector organisations including HSBC, BBC Worldwide, Jaguar Land Rover, PWC, IHG, British Airways and De Montfort University. It will run in the Long Museum, Shanghai from 2-4 March 2015.
  • UKTI Event session “Imitation is the sincerest form of flattery: the challenge to copyright and IP in the digital age”, Day Two - URBAN CREATIVITY. 3 March 2015, 13.30-14.30.
  • UKTI Event session “Collaboration for growing creative economies: Lessons and applications from Creative Clusters and The Fuse project”, Day Two - URBAN CREATIVITY. 3rd March 2015.


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