Major new research investment set to provide boost for UK's Creative Industries

Date: 13/11/2018

CICP logo

CICP logo

 

Some of the UK’s best performing and world-renowned creative businesses are to come together with researchers and organisations to explore new ways of enhancing their sectors. They aim to increase the use of digital technologies to improve audience experience in the screen and performance industries, and shorten production times in the design industry.

Bristol and Bath Cluster
The Bristol and Bath Cluster - developing new forms of situated storytelling. Copyright: Bristol and Bath Cluster (B+B)XR+D

Led by UK Research and Innovation and funded by the Industrial Strategy Challenge Fund, the £80 million programme comprises nine creative clusters across the four nations of the UK and a new Policy and Evidence Centre, led by Nesta in partnership with 13 universities. The programme will bring together world-class research talent with companies and organisations, including household names such as Aardman, Burberry and Sony, in a first-of-its kind research and development investment.

Business Secretary Greg Clark, MP, said: “The creative industries are a fantastic British success story creating millions of jobs and business opportunities across the country.  The sector currently contributes £92 billion a year to our economy and through our modern Industrial Strategy we are investing further to enable the sector to keep on growing and bringing the benefits to all corners of the United Kingdom.”

Tsitsi Fred BA
Tsitsi Fred BA (Hons) in Fashion Textiles at the London College of Fashion, UAL. Copyright: Alys Tomlinson/UAL

This investment, through the Industrial Strategy Challenge Fund and industry, offers support to the UK’s globally important creative industries, which are already worth over £92 billion to the UK economy and export an estimated £46 billion in goods and services each year. The aim is to create jobs and drive the creation of companies, products and experiences that can be marketed around the world.

Culture Secretary Jeremy Wright, MP, said: "Britain’s creative industries are an economic and cultural powerhouse and the Creative Clusters will ensure they continue to thrive in different regions across the country.

"These partnerships between business, academia and industry will encourage the use of future technology to develop new products and experiences, and boost employment opportunities across the breadth of the UK."

AHRC logo

The Creative Industries Clusters Programme will be delivered by the Arts and Humanities Research Council on behalf of UKRI.

Professor Andrew Thompson, Executive Chair of the Arts and Humanities Research Council, said: “Combining world-class arts and humanities researchers with our globally renowned creative industries will underpin growth in this vibrant and rapidly expanding sector within the UK economy.

“These pioneering partnerships between industry and universities are providing a huge vote of confidence for a sector that is vital to the future prosperity of the UK.”

Each of the nine clusters emerged from an open, rigorous and peer-reviewed selection process that began a year ago. They bring together a range of educational and commercial partners to tackle unique R&D challenges identified by a specific area of industry.

A new Policy and Evidence Centre has also been established that will address gaps in the evidence base on the national economic strength of the UK’s creative industries. Led by global innovation foundation Nesta, it will develop independent evidence that will inform decision-making across the creative industries and underpin future policy decisions.

Return to news list